STUDIO
La Tenaz is a creative laboratory where design and animation become tools to communicate ideas with clarity.
"IF IT'S NOT UNDERSTOOD, IT'S NOT REMEMBERED".
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We work with brands, media, and organizations that need to transform their communication: from educational content and infographics to presentations, interactive features, and audiovisual pieces.
We design visual solutions for sectors where information is usually dense and tough to communicate — data, figures, emotions, instructions, concepts, and more. We take it, break it down, and look at it closely until we find its true form, its essence. Then, we transform it into animated, segmented visuals that are understood effortlessly... and remembered.
- Animation makes messages understood… and remembered.
SERVICES
We specialize in developing projects where image and motion are key to communication.
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→ Visual tools to communicate complex ideas in a clear and dynamic way
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→ Visual pieces to explain, inspire, and connect with the audience
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→ Visual narrative applied to publications, media, and cultural projects
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→ Details that turn everyday tasks into a branded experience.
HOW WE WORK
We have been developing creative projects in different formats and contexts for over 30 years.
We understand the process as a space for exploration where play and intuition are part of the work.
AI can generate content.
What matters is knowing what to choose, how to structure it, and what to leave out.
BIO
Ernesto Ramírez:
Multimedia dinosaur · Survivor of the analog world's end.
Founder of LA TENAZ. Designer, art director, and visual explorer since the early days of the digital environment.For more than three decades, he has worked in media, editorial projects, interactive installations, and brand communication.
Today, he applies all that experience to what works best: making ideas understood, remembered, and connected.
career path
This journey isn't just experimental.
It translates into real projects for media, brands, and organizations.
Brands, media, and organizations that have trusted our work
(From media like Rolling Stone or Esquire to organizations like Action Against Hunger or companies like Pernod Ricard and Air Europa).
CONTACT
Have a project in mind?
Every good communication starts with a story.
Tell us yours and we’ll help you shape it.