CHALLENGE AND SOLUTION:

Long live the music video! Despite much of the world ranting against current music, the music video remains our great ally. Thanks to the versatility of smartphones and the power of editing apps on mobiles and tablets, this format shines today more than ever in the hands of visual explorers.

AI is positioned as a strategic partner: an assistant capable of enhancing our creativity and streamlining processes. It is the perfect union between technology and the pleasure of storytelling, while—obviously—reducing costs.

The project started from a clear premise: building a visual piece consistent with the band's sonic universe. Chin Yi's music moves between post-punk, new wave, and electronics, which demanded a visual proposal aligned with that atmosphere. Beyond technical resources, the focus was on defining a clear direction: working with specific elements—costumes, locations—and building a consistent visual narrative. The production was completed in a single day of shooting in Granada, prioritizing creative decisions over technical complexity.

RESULT:

- Visual identity aligned with the musical project
- Optimized production
- Narrative consistent with the band's tone